While Black Friday is well-known in the United States, Amazon Japan this year tried to bring its recent sibling “Cyber Monday” overseas in an effort to kickoff the Christmas shopping season. The holiday of Thanksgiving is not celebrated in Japan, and thus the first official day of shopping & sales, otherwise known as Black Friday, is likewise unheard of. But the internet retail giant has found much success in Japan, and thus they attempted to introduce the idea behind the U.S.’s largest internet shopping day, occurring on the first Monday after Thanksgiving, and in recent years coined Cyber Monday.
Amazon Japan’s Senior PR Manager, Rie Oshima said, “We are hoping to spread the term, which is still not that known in Japan. There is no tradition of celebrating Thanksgiving in Japan, but we are also hoping that a shopping trend kicks off here this time of the year.” Most companies hand out their employees’ bonuses during the second week of December and it is also during this week that Amazon Japan sees a spike in the visitors of their website. “People might not be familiar with the term, but the trend already exists to some extent. We are hoping to continue the campaign and spread the tradition.” said Oshima
In its first Christmastime survey, results showed that around 25 percent of the men who participated were seeking gifts to give to their partners while, 31.6 percent of women were looking for gifts for their children on the Amazon Japan website. “This was our first Christmastime survey, and we found out that the shopping trends on our site are leaning toward gifts for family members and children,” said Oshima. Results also showed that 53.2 percent planned to shop online for Christmas gifts, compared to a 43.6 percent who planned on shopping at actual stores.
[via Japan Times]
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