In order to improve the quality and selection of halal food that All Nippon Airways (ANA) Catering Service Co. serve on their in-flight meals, ANA Holdings Inc. recently signed a deal with Malaysia’s Brahim Holdings Bhd., the world’s largest provider of halal meals for airlines. The program is designed to be an exchange of skills, expertise and best practices in preparing Japanese and halal cuisine.
The agreement comes at a time when Kansai International Airport, ANA’s international hub outside Osaka, aims to be more
Muslim-friendly to attract more tourists. ln preparation for the expected increase in tourists visiting Japan and with more than 20 percent of the worldwide population being Muslims, the demand for halal food is also expected to rise.
ANA Holdings is also gunning for an official halal certification, which will definitely improve their in-flight service as well as give them the ability to supply third-party carriers with the same food. Brahim, on the other hand will learn technical know-how on preparing traditional Japanese “washoku” cuisine, which was recently included in UNESCO’s intangible cultural heritage list.
The Kuala Lumpur-based Brahim owns catering services for in-flight meals, restaurants and other business including food processing plants. Their catering service alone supplies at least 45,000 in-flight meals daily. Brahim aims to add Japanese “washoku” meals in the list of meals they prepare to expand their business and sell the service to other Islamic countries as well.
[via The Asahi Shimbun]