Apple is continuing to mark a renaissance of sales growth in Japan as its new iPhone models continue to be the top-sellers in Japan’s smartphone market. According to BCN, a Japanese consumer data company that tracks electronic device sales in Japan and publishes its data on a weekly basis, the top nine spots on the list belong to iPhone 5S and 5C models being sold by Japan’s different carriers, strengthening Apple’s stranglehold on the Japanese market which it grabbed just recently from Japanese feature phone makers.
According to BCN, SoftBank’s 32GB model of the iPhone 5S is the country’s top-selling phone, with the various iterations of the iPhone 5S and 5C sold by NTT Docomo and KDDI’s “au” brand line getting the spots from no. 2 to no. 9. Only Sony’s Xperia-Z1 broke the top ten, confirming Apple’s massive market share in Japan. In recent smartphone surveys ending in October, estimates are that the iPhone’s Japanese market share was 61.1% on a three-month rolling average, with October this year being a highlight as it hit a high of 76.1%. These numbers are very encouraging for Apple, especially from a low of 47.4% in August and from 66.2% in December 2012.
Japan was Apple’s fastest growing region this year, increasing growth at 41% in the September quarter, and apple’s Japan segment was the only one that marked an increase its operating income in fiscal 2013. If BCN’s numbers are signaling a trend, it would be that Apple would be very happy with the Japanese market in the December quarter, with the addition of Docomo selling their new iPhones and iPads producing stellar results in this region.
Comments Off on JDP Startup Corner: Pros & Cons of Working with a Partner in Japan