First there was Aerosmith’s lead vocalist Steven Tyler roaming the streets of Osaka. Now, it’s Bon Jovi’s lead guitarist Richie Sambora coming to Japan. However, Sambora did not come to shop, but rather promote his clothing line through Japan’s ShopChannel.
Richie Sambora and his partner Nikki Lund appeared on ShopChannel endorsing not Bon Jovi’s music but their joint venture – Nikki Rich Clothing. “I have traveled the globe many times over and have great respect for all that ShopChannel has accomplished. Well respected for what they do, they have an unyielding, global position as pioneers in household shopping,” said the 54-year old rock star. The clothing line began in July and has also set up its website for online shopping.
Some fans were surprised when they saw Sambora on TV not holding a guitar nor promoting Bon Jovi’s ‘What About Now’ album. Sambora, known for co-writing ‘You Give Love a Bad Name’, and ‘I’ll Be There for You’, among other Bon Jovi songs, also contributed as a writer in their 2013 album. His appearance on television had some rather speculating that he already left Bon Jovi. Albeit unusual, Sambora is not the first musician who embarked in fashion business. Joan Rivers and Liza Minnelli had already gone ahead of him. Even U2’s lead vocalist Bono started an organic clothing line called Edun, which is ‘nude’ written in reverse.
[via Rocket News 24]