Coca-Cola Co. of Japan has just announced a new type of vending machine that it says will not require electricity during the daytime to keep its drinks cold, significantly reducing the energy footprint required by the machine by as much as 95 percent.
Developed in cooperation with Fuji Electric Co., Coca-Cola claims that the machines can keep products cold for up to 16 hours after its refrigeration functions have been suspended. The beverages are chilled during the night when power usage is lower. The beverage maker also claims that the time and energy needed to chill the products are also lower due to improvements in insulation. The two companies conducted tests during the summer in some of the nation’s hottest areas, such as Kumagaya in the Saitama Prefecture. Additionally, the machine is able to operate quietly for longer periods, making it suitable in environment such as hospitals and offices.
Coca-Cola said last Monday that it plans to install 25,000 units across the country next year. Power shortages have increased due to the shutdown of nuclear reactors nationwide after the Fukushima disaster brought about by the Great East Japan Earthquake last year, creating a demand for power saving measures and more energy-efficient machines.. The company has worked since then to develop a less power-hungry vending machine to meet the changes in the country’s energy situation.
Comments Off on JDP Startup Corner: Pros & Cons of Working with a Partner in Japan