It has been less than a day that GREE agreed to significant deal with Yahoo Japan, that a new announcement by DeNA has come up to fuel the Japanese mobile gaming war. DeNA has announced that it is expanding its existing partnership with Yahoo Japan onto mobile devices. The deal is significant to the PC-based gaming service Yahoo Mobage, and takes the flight to smartphones, tablets and other devices.
DeNA will interconnect Yahoo Japan user IDs and its popular points system with own. As one of Japan’s largest PC-based social gaming platforms, DeNA claims to have more than 9 million registered users and Mobage, DeNA’s gaming service scores a 45 million users base in Japan. Independent from the parent Yahoo Inc., Yahoo Japan is the country’s largest Internet firm hosting 26 million registered users and 2.3 billion page views per day.
To stay on top of their game, both DeNA and GREE need to keep a lucrative deal with Yahoo Japan going. The ban on kompu gacha, a gambling like mechanism, has hurt the revenues of both the gaming companies and they need to look for other compensations. On the other hand, both the deals are a coup for Yahoo Japan. They too are building upon content strategy through deals with Kakao Talk, a Korean messaging firm with 65 million global users. Basically more gaming, more content, more offers = happy readers!
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