It may have already been two years since the Great East Japan Earthquake and tsunami of 2011 that devastated Japan, but things are far from back to normal, especially in areas that were hard to reach by international and domestic aid. A London-based denim brand is one of those who want to help the region get back on its feet through a small project called “Made in Fukushima.”
Takashi Okabe, founder of Allevol, a denim brand based in London, is seeking funding for the project through Kickstarter, a crowd-sourced funding platform. The project is actually to produce t-shirts using local Fukushima manufacturing companies and materials that will also be from regions affected by the 2011 disasters. Okabe says that the special loop-wheeled fabric they will use to produce the shirts will be coming from Wakayama, near Osaka. The fabrics were knitted together using vintage machine and since it is a very special kid of fabric, the machine can only make several meters per day.
The proposed design for the shirt is simple enough, with a small embroidery of the last surviving pine tree from the 2011 disaster. The tree was the only one that survived in a forest of 70,000 pine trees that were wiped out by the tsunami in Rikuzentakata, Iwate prefecture. The embroidered tree, which will be the same color of the shirt, will be located at the bottom left hand side.
So far, they have reached 12% of their goal in the 13 days that the project has been on Kickstarter. They need to reach 20,000 US dollars by August 30 to be able to start producing the t-shirts. To help fund this project, go over to their Kickstarter page.
[ via Huh Magazine ]
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