Diesel brand founder Renzo Rosso is looking for new ways to emerge out from the recession that is gripping the European and Chinese markets. As the visionary behind the revolutionary stonewashed jeans, this cult – rock star, king of high-end casual wear, has a rocking new idea for the Japanese market, but is not divulging much as yet.
One of the key arenas that he feels needs to be explored more is the jewelry section. Currently his brands deal with leather belts, perfumes, sunglasses and the likes, jewelry has taken his fancy. As a hands-on Diesel person, he has given creative freedom to designers who work for his other brands. His lineup includes the likes of young-focused brands Maison Martin Margiela and Viktor & Rolf and Staff International, a company that produces under license for Just Cavalli, Vivienne Westwood Red Label, DSquared and Marc Jacobs Men.
With hands in so many pies, Rosso is turning to Japan for another bout of stimulation. A recent trip to the land of the rising sun with his two daughters has given him inspiration for new business that is radically different from what he is currently involved with. The only snippet he has divulged is that it is related to the clothing industry. It must be the extreme fashion, that Japan is most famous for, which triggered his inspiration. Watch this space for more updates.