It’s one of those profound questions in life that needs answering – what would happen if 1,500 pedestrians – all of them texting while walking – decided to cross Tokyo’s famous Shibuya intersection while using their smartphones? NTT Docomo’s simulation video answers the question to catastrophic effects, with the said video going viral, racking up almost 2 million views at the time of posting.
Docomo, Japan’s biggest mobile operator by way of sales, produced a non-descript simulation video in an effort to inform the Japanese public about the dangers of texting while walking. In the said video, only 36 percent of the 1,500 pedestrians make it to the other side without incident because many of the texting-while-walking crowd would either bump into each other, fall, or worse, get into an accident. “Staring at a smartphone screen while walking distracts your attention from what is going on around you and is very dangerous. And it’s not only dangerous for you, but there is also the possibility of involving other people in a major accident,” Docomo said in a statement, adding that one out five people who use smartphones while walking could actually get into a serious accident that may result in injury.
The video itself is typical of a simulation, but it’s in the mathematical extreme to which Docomo takes the simulation where the novelty of the video seems to come from – 2 million views is no joke on Youtube. The situation was that, what if everyone crossing the Shibuya intersection was staring at their phones? Of course this would normally not be the case, because even if you were stuck to your Flappy Bird game, you would still keep an eye out. But the Docomo video takes the situation to the extreme, with undoubtedly Japanese yet comedic results. For instance, in the event that two pedestrians couldn’t avoid each other, the simulation’s possible outcomes included one person stopping and apologizing in the Japanese way – with a deep, respectful bow. Unfortunately, stopping to bow means that more people will bump into the bowing person, and in the middle of the intersection it sets off a chain reaction of bowing. If you don’t believe us, see the video for yourself.
[via Japan Times]
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