The CEO of Domino’s Japan Scott C. Oelkers might look like someone’s dorky dad, but he has given the US-based pizza chain a little bit of a local flair, particularly riding on the Japanese love for tech-oriented promotions. The latest tech promo has the country’s most famous virtual pop star singing Hatsune Miku for pizza customers through an iPhone app.
Hatsune Miku is a teal-haired virtual singer and more prominently, a Vocaloid. There isn’t a real live singer behind the virtual character: “Vocaloid” is the software used to create her songs. Vocaloids have become very famous in Japan, where augmented reality virtual pop stars put on concerts projected on huge screens, and putting their human counterparts’ careers in jeopardy.
And Domino’s Japan has been working with this virtual star, as the free smartphone app allows hungry pizza customers to order directly from Miku. They can even dress up Miku with different uniform designs created by he Dominos staff. After picking a dress, you can also take photos with the virtual idol. The app does more, allowing you to check your order status in real-time, just in case you get bored with Miku and want to get on to the pizza.
But for the coup de grace, load up the app once your pizza is delivered, point it at the box, and enjoy Hatsune Miku sing a song for you in augmented reality. Quite nifty, one would think. But this is par for the course with Oelkers and his typically fun personality. Remember, this is the same CEO who also made a video explaining elaborate plans to open a Domino’s franchise on the moon. And back when he was running Domino’s Taiwan, he used to do prominent Mandarin-speaking roles in their ads.
[ via Dvice ]