For the first time, Japanese electronics giant Fujitsu will be releasing one of its lines of smartphones outside of Japan starting next year. This was the new strategy unveiled by company president Masami Yamamoto during an interview with eight media outlets on Thursday.
Yamamoto said that they need to start shipping overseas to boost their sales. But Fujitsu won’t be simply competing in the same market currently dominated by Apple and Samsung. Instead, it will be shipping its “Raku-Raku smartphones” (easy-to-use smartphones), which it just released this summer in Japan, specifically targeting elderly users. The smartphone runs a modified Android 4.0 version with larger text, easy to use applications, noise cancellation, improved volume, and other features that would meet the needs of senior citizens better than regular smartphones in the market today. The company is hoping to reach a sales target of 10 million units by fiscal year 2014, up from 8 million this fiscal 2012.
Despite the need for increased sales, Fujitsu will not be shipping its flagship Arrows smartphone series outside of the country, saying it does not have the luxury of promoting a brand. Yamamoto also defended the company’s choice of using local chips, saying that the domestically produced chips are as good as those produced by U.S. based semiconductor manufacturer Qualcomm.
[ via PanArmenian ]