Eating vegetables have always been difficult for many people who don’t like its taste. But ice cream company Häagen-Dazs has just found a way for people to enjoy their healthy veggies. Introducing their newest creation, Spoon Vege, Häagen-Dazs seems out to change common perspective on the bad taste of vegetables and the unhealthy calories in ice cream.
The new line of ice cream features two flavors of mixed fruit and vegetables. Cherry-Tomato and Carrot-Orange have lesser of the fattening properties Häagen-Dazs’ ice cream usually has. While regular ice cream flavors contain 12 to 14 percent of milk fat, the Spoon Vege line uses 20 percent fruit juice mixed with only 8.5 percent milk fat. The Tomato-Cherry flavor combines cherry juice with tomato paste to give an extra oomph to the tomato flavor. On the other hand, the Carrot-Orange kind uses concentrated carrot juice, orange juice, orange pulp and a bit of orange peel. The producers played it safe when they produced the vegetable line by mixing it with fruit flavors to tone down the unique tastes of vegetables, which most eaters try to avoid.
As Häagen-Dazs is unsure on public reception of their Spoon Vege line, it seemed such a practical idea to present it in mini-cups rather than the usual tubs associated with fattening ice cream. Every 100 ml mini cup comes with a spoon and is sold at ¥284 (about US$2.77).
[via Daily Mail]
Comments Off on JDP Startup Corner: Pros & Cons of Working with a Partner in Japan