The International Tokyo Toy Show is currently having an exhibit on various toys that as young as 4-year olds and adults will enjoy. Participating companies have developed toys reminiscent of those available when this generation’s adults were still young. There are also companies that directly target the little ones, still with parental participation.
Toy companies seem to make the most advantage in developing products regardless of the available market. “Japan’s ageing population made us think of developing a toy targeting adults,” CCP maker and Sales Head Naoki Nakagawa said. Toys like remote-controlled helicopters have been consciously modified to suit the times’ needs and technology. According to Nakagawa, “Ten or twenty years ago, helicopter-toys could cost a lot of money. Those who couldn’t afford it at the time can now make their childhood dream come true at a reasonable price.” Priced at 4,700 yen ($50), adults who are young at heart can enjoy the toys they never had, or want to have again. “We were able to set the price at this relatively cheap level because we took some key parts from stocks that are widely available in the market for smartphones,” said Kiyolo Hayasaki, a company spokesperson.
As for the little ones, they can have an early exposure to technology like “tap me.” According to MegaHouse, the tablet’s creator, it is specially developed for children from 4-8 years of age and comes with a timer and other built-in controls. “When the timer reaches the set time, the tablet shows a sleeping face instead of turning off,” MegaHouse spokesperson Yuki Itagaki said. An iPhone holder called Apptivity Monkey was also made to make sure that toddlers cause no harm. According to its maker Mattel, music will play when little children press the fluffy monkey’s limbs. Takara Tomy, on the other hand, offers an iPhone stand that dances when music is playing. A company representative expressed hope for “adults with a sense of fun [to] like this product.”
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