KDDI Corp. is very happy with the iPhone 5 wave; apparently the company has seen a three-fold jump in the net inflow of customers. This comes in light of the mobile number portability system that customers used to migrate to the iPhone 5 under the KDDI flagship.
KDDI is the second-largest mobile phone carrier in Japan and under the MNP system it saw a net subscription growth of 95,300 customers. The MNP system allows phone users to change their service providers while still retaining their original telephone number. In comparison, SoftBank Mobile Corp. saw an influx of only 1,200 customers who availed MNP for their iPhone.
KDDI and SoftBank both provide the Japanese market with the new Apple smartphone. KDDI has apparently beaten SoftBank to the game because their services for the iPhone are better. KDDI’s biggest draw is the Long Term Evolution (LTE) high-speed wireless network and tethering, which allows users to connect personal computers to the Internet via their iPhone 5. Clearly SoftBank should be worried because 40% of those who used MNP were earlier SoftBank users. MNP has hurt NTT Docomo Inc., which is currently at the number one spot. About 95,200 switched from NTT Docomo under the MNP system; the company does not sell the iPhone.
For the month of September, SoftBank saw a subscription growth of 320,200, followed by KDDI with a net growth of 224,900 and rounded up by Docomo with 158,600 new subscriptions.