The Google Play digital marketplace is seeing rapid growth in Asia, and that is even more apparent with the recent fact that Japan has become the top revenue generator, topping even the United States. The key to Asia’s growth for Google Play is seen as the large number of publishers, such Japan’s mobile gaming giants DeNA and Gree, who develop their games and content for a global audience, as opposed to just a regional one.
Analytics company App Annie released data this week shows Japan made up 29% of Google‘s revenue from the Play marketplace, while the U.S. was worth 26%, falling short of number one for the very first time. App Annie says this is a demonstration of how well Japanese publishers are monetizing their software and apps, and attracting more purchases.
Another factor is that Japan, and Asian countries in general, are accustomed to making in-app purchases than the West. This is when users can buy additional content or features for a game, or more functionality for a productivity app all from within the app on their device, instead of switching over to the marketplace to make a separate purchase. As an example of how well game publishers getting their content out there, App Annie says seven of the top 10 publishers by revenue on Google Play were either Japanese or Korean during the month of October.
[via Computer World]