South Korea has been quite successful in marketing their TV shows abroad. Be it because of the unique storytelling style or just the novelty of it, the country’s media is now known internationally. These TV shows are ubiquitous in Southeast Asian nations, and even Hollywood is taking notice of South Korean movies and actors. In this situation, Japan is right to ask why this model can’t work the same way for its lively television industry. A group composed of elements from the government and the private sector has been created for this very reason – to improve sales of Japanese TV shows and programs overseas.
The new body will be launched by Japanese network NHK, together with the Japanese Internal Affairs Ministry and other government agencies. They will be helped by five other Japanese TV networks, and also pushed by Sumitomo Corp., one of Japan’s most prominent trading houses. Even music production outfits are going to be part of the consortium, sources close to the organization say. The target of this new group will be to triple the annual overseas sales of Japanese TV programs by 2018. The current sales are worth around 6.3 billion yen (approx. US$62 million). Overseas sales of Japanese TV content is one of the elements of Japanese Prime Minister Shinzo Abe’s continuing growth strategy that was released in June. The Internal Affairs and Communications Ministry plans set apart a considerable budget for the TV program initiative under the fiscal 2014 budget, sources said.
Sumitomo Corp. adviser Motoyuki Oka, who has worked with the internal affairs ministry on similar issues, is expected to head this new group. The new body is hoping to set up events abroad to push sales of Japanese TV programs intensively. They will also look for a simpler, more efficient way to handle copyright issues. South Korea has a model that works – where the public and private sectors are genuinely cooperating to promote overseas sales of broadcasting content. In comparison, sales of South Korean TV programs internationally are nearly three times more than Japan’s TV programs.
[via Japan Times]