Not to be outdone by other unique Japanese snacks, like salty watermelon Pepsi, one confectionary company has come up with its own odd, yet tasty, combination: a cream puff with soy sauce flavored ice cream inside. Kunihiko Shirokawa, of confectionary company Hirota, one of the snack’s developers, says that it creates the best balance of salty and sweet tastes, and because it’s ice cream, it taste great in the summer. The proceeds from the snack are also going to reconstruction efforts for a Japanese city that was destroyed by last year’s March 11th tsunami.
Hirota is collaborating with Yamani Soy Sauce Co., based in the devastated Iwate Prefecture city of Rikuzentakata. They mention that their goal was to create an exciting twist on two flavors that have been common in Japan for a long period of time. While the ice cream looks like normal vanilla, it actually has a salty taste with slightly nutty flavor. The cream puffs sell for only 150 yen (approx. $1.91) each, while a cone of the ice cream itself is 250 yen ($3.18), with a portion of the proceeds being donated to non-profit charities who provide aid to Rikuzentakata.
The man responsible for the new summer treat is Seki Kinya, the head of Tokyo-based entrepreneurial consulting firm Big Apple, who arranged for Hirota and Yamani Soy Sauce to work together. Kinya spent some time volunteering in Rikuzentakata, and after hearing the mayor speak of trying to revitalize local businesses and creating job opportunities, he was motivated to create something that would help. He says that it really just a coincidence, albeit one that has led to something very tasty. He adds that the creators are already working on another special flavor for this fall. Can’t wait to see what combination it will be!
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