If you think your social media rants and comments are useless and bound to fall on deaf ears, think again. As the country puts more efforts in making Japan an attractive tourist destination, the Japan Tourism Agency will look into foreign travelers’ tweets to come up with programs and strategies that will encourage more visitors into the country.
Tweets made by travelers pertaining to Japanese tourist spots, establishments and services, whether good or bad reviews would be analyzed by a data processing company. The results will be used by the tourism agency to either increase promotion of said establishments, or to improve services to attract more guests. Not only that, the agency has begun analysis of GPS data collected from tourists within the country to check new destination spots. An agency official said, “Making good use of Twitter has great possibilities since it allows us to check the effects of PR, find possible new sightseeing resources and so on. It should be possible to develop tourism more effectively if we combine the Twitter information collected with the GPS data.”
The strategy employed by the tourism agency is in preparation for the 2020 Summer Olympics in Tokyo. The government is expecting an influx of tourists in the country, and is hoping to maximize the event with a boost to the local economy as well.
[via ETurbo News]
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