After receiving dozens of complaints, a research agency in Japan has dropped a public information campaign that made an effort to educate people about nuclear safety, but made a comparison of radiation to an angry wife’s screaming voice. A page on the website for the Japanese Atomic Energy Agency was dedicated to making the “difficult words used by those in the nuclear power industry” easier to be understood, especially by women.
The page prominently displayed a cartoon of an angry wife, waving her fists at her trembling husband. The wife’s yell was compared to radiation, with the metaphor being taken as far as saying that the increasing anger of a woman is similar to “radioactivity,” and the angry wife herself was like “radioactive material.” Ironically, the cartoon was created by a team of six women who live close to the site of a nuclear accident at uranium plant that took place in 1999 in the city of Tokaimura.
Yusuke Uehara, a spokesperson for the government-associated nuclear research agency, said that they weren’t sure why the webpage, which was published back in 2010, gained so much attention all of a sudden. It’s clear discrimination against women is inappropriate, and the company would have removed it much sooner if they had known about it, Uehara said in an apology.