A new foreign “Japan Channel” will be funded by the government to show dramas, anime, music and travel programs and will be launched in Asia during the first quarter of the year. A 15.5 billion yen (approx. US$147 million) fund is to be set for the costs of subtitling, dubbing, marketing and publicity, co-producing programs and setting up foreign broadcasting offices.
With the launch of their intellectual property policy in 2002, the Japanese government aims to be a “nation built on intellectual property,” which includes exporting Japanese culture to foreign countries. However, support and growth for the policy had been inconsistent because of the lack of leadership in the government, noted by the Japanese Ministry of Economy, Trade and Industry.
In June of this year, Prime Minister Shinzo Abe announced funding for an initiative by the Japanese Foreign Affairs Ministry called, “Cool Japan”. The program aims to promote Japan and Japanese culture overseas with the use of anime, manga, films, fashion and other Japanese arts and entertainment. According to the Sankei Shimbun newspaper, the channel is being launched to “subtly” counter the negative image of the country due to China and South Korean issues, stemming mainly from territorial disputes and historical tensions.
[via Anime News Network]