Yes, we believe that the time has truly come to start sniffing our smartphones – and Japanese gadget company ChatPerf is taking advantage of all of us who want smell our mobile phones with this new phone accessory called “Scentee.” The mobile phone add-on is basically a liquid container that emits a perfumed scent that is activated by the accompanying app installed on your smartphone. Hot or not?
ChatPerf is rolling this, shall we say, ambitious smartphone add-on – only available for 30-pin iPhones for now (sorry, all you Lightning port iPhone 5 owners, this is just not for you) – which has a liquid scent container the size of a regular USB flash drive that attaches via the aforementioned port on an iPhone. This perfume “tank” contains a given smell – we suppose one would have a choice, or else what would be the point? – that emits the scent when you push the “Puff” button on the app. And if your friend also has the app-and-scent-tank pair installed, you can “send” a scent together with your message – the idea being that besides pictures and sound clips, one can send scents. Again we ask, is this hot or not?
ChatPerf seems to be convinced that it is on to something big here. Us, we’re not so sure. The company seems to be looking at a big pairing with game apps – like maybe smelling the rotten flesh on zombies as you squish the undead walkers on your favorite zombie smasher smartphone game. ChatPerf also sees itself selling scent tanks with different scents – which is but logical, we think. Lastly, the Japanese gadget company has also released a software development kit, as if it could tempt all you hack-a-nerds to come up with better “smelly” app ideas that could work with their hardware. Company officials have revealed that an Android operating system version would probably be released very soon.
Japan has had its share of kooky inventions – don’t even get us started on that. Oh, well maybe just one related thing – this “smell-o-vision” type computer monitor that inventors from the Tokyo University of Agriculture and Technology have invented. They cooked up a “smelling screen” that makes specific scents exude from the monitor display – to which we say, it is just as hot as this new invention from ChatPerf. A number of mainstream companies have tried – mostly in vain – to incorporate smell into media, the most famous being Disneyland and Walt Disney’s efforts to include scents in some of their attractions in the 1930s. But smell is pretty difficult to control, especially as it requires a reaction from inhaling a substance – and that reaction can be subjective at best. But good luck to you, ChatPerf, and your quest to make a lasting impression on the world’s technology.
Comments Off on JDP Startup Corner: Pros & Cons of Working with a Partner in Japan