Once again, the power of the Japanese web user was in full force last August 2 as the netizens set a new Twitter record of 143,199 tweets per second (TPS) during the TV re-airing of Hayao Miyazaki‘s anime classic Castle in the Sky (Tenku no Shiro Rapyuta). Users tweeted the word “balus”, a spell of destruction that the main characters Princess Sheeta and Pazu say at the film’s climactic scene, destroying the flying city and saving themselves.
This tradition of posting “balus” online started in 2003, when users crashed the 2channel Internet chat boards due to the large traffic of people who posted during the hugely popular anime’s re-broadcast. Anime fan sites also were inundated with “balus” postings at that time. But in 2011, the dedicated and devoted fan base of the anime (plus those who just want to get in on the trend) made Twitter their home and recorded 25,088 “balus” tweets per second. This year, even brands got in on the action, with official twitter accounts of Amazon, PlayStation, Nissan, KFC and Lawson had a “balus” button that pretended to destroy their pages when users pressed it.
This new Twitter record beat the previous one, also held by Japan, which was set January 1 this year, when users posted “ake-ome” (shortened version of Happy New Year), hitting 33,388 TPS. To compare, the Royal Baby has nothing on Japanese netizens, as the birth of Prince William and Princess Kate‘s son peaked only at 25,300 per minute.
[ via Hollywood Reporter ]