In Japan, January 2 is Fukubukuro day – literally “lucky bags” – where stores get look to clear out their old stocks by bundling items together and selling off the whole bag at a massively discounted rate. The catch is that customers have no idea what’s in the bag – but it could be something great, or not so great. Coming from Apple though, Japanese Mac fans had a field day, as the global gadget leaders put in some Macbook Airs, iPad Airs, and a bunch of new generation iPods into some of their bags – most of the bundles worth over US$1,000 – for a measly price of US$345 (around 36,150 yen).
According to Apple Japan, all bags contain certain items, like an Apple t-shirt, an Incase City Collection Compact Backpack, and a Mophie Juice Pack Powerstation Mini external battery pack. But that is just the start. The fun begins when Apple fans find out what the different configurations of the bags hold. “One configuration of the bag offering a 11-inch MacBook Air with a Power Support Air Jacket, an Apple Magic Mouse, and a Beats by Dre Pill Bluetooth speaker,” Mac Rumors reports. The 128GB Macbook Air alone is at least US$999, more than twice the bag price already. Some configurations include the new iPad Air with a Smart Cover included, Nike+ FuelBand SE, Phillips Hue Starter Kit, and Square Reader.
Other Apple items in other bags include iPad Minis, new generation iPod Nanos, JayBird BlueBuds X wireless earphones worth US$178 (around 18,800 yen), Logitech’s Mobile BoomBox, and Twelve South’s PlugBug World travel plug adaptor among others. It was rumored that Apple’s fukubukuro bags would be good this year, but they seem to have outdone themselves. Good on you, Apple Japan! Now if only Apple Stores all over the world can start doing this, then it would go a long way to keeping Apple on top of the gadget ladder.
Comments Off on JDP Startup Corner: Pros & Cons of Working with a Partner in Japan