The Japanese capital has joined the world of top-level domains (TLDs) as global domain manager GMO Registry Inc. has finally announced on Monday that “.tokyo” domains – that is, websites that end in “.tokyo” – would now be possible. This makes the city of Tokyo a part of the few other select naming categories on the Internet’s list of top-level domains – like “.com” or “.jp”.
The new top-level domain suffix is envisioned to help Tokyo-based businesses and services become better known. Now these businesses can use website addresses ending with suffixes like “hotel.tokyo,” “ramen.tokyo” and “map.tokyo,” this according to GMO Registry CEO Hiro Tsukahara said. Tokyo Governor Yoichi Masuzoe, who was present at the press conference for the announcement, said that this was a very welcome development. “I want to make Tokyo the world’s best city,” Masuzoe said. “Tokyo has always been in fourth” place after London, New York and Paris, he said, referring to the Global Power City Index survey carried out by the Mori Memorial Foundation. “In the challenge to become the No. 1 city, I hope that ‘.tokyo’ will be a great tool for promoting Tokyo to the world,” the governor declared.
Incidentally, the Japanese city of Nagoya beat Tokyo to the punch, as it registered the “.nagoya” domain earlier than the capital in February. Tsukahara says that while different domain managers charge varying fees to register domain names, trademark holders will typically pay around 30,000 yen (less than US$300) for the first year and pay between 900 to 2,000 yen annually to maintain the unique domain. Starting June 9, anybody will be able to register an Internet address with a “.tokyo” suffix, but more targeted domain names, such as “hotel.tokyo,” are likely to be more expensive.