GREE, one of Japan’s two largest mobile gaming networks, announced on Friday that a Canadian subsidiary is to be established in Vancouver, British Columbia, called, well, simply enough, GREE Canada, Ltd. The company says some of the benefits will include connections to a number of game development studio in Vancouver, as well as easier coordination with GREE International, the company’s U.S. subsidiary near San Francisco.
By securing engineers and skilled personnel locally, GREE plans to accelerate its development and distribution of games, as well as its operation capabilities, in the region. The Japanese company also made a minority investment in another Canadian company in April of this year, Vancouver’s IUGO Mobile Entertainment. GREE has drastically increased its expansion into the U.S., and North American market as a whole, recently. In recent months, at least three or more games developed and operated by GREE have been ranked in the top 50 grossing games of Apple’s U.S. App Store.
But GREE isn’t the only one focused on U.S. expansion. They are up against some strong competition from DeNA, the other of Japan’s largest mobile gaming networks, who have also acquired local game publishers, like Ngmoco, purchased last year. The company just signed a deal last week with Hasbro that gives them the license to develop games from the Transformer franchise, which will not only increase their strength in North America, but also other foreign markets like China, where the franchise remains one of the most popular.
[via Tech in Asia]
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