As Japan’s whaling industry refuses to abandon its annual hunts, spending millions of dollars on fuel and equipment, not to mention ship repairs after collisions with environmental extremist group Sea Shepherd, the Japanese public’s interest in eating whale meat also refuses to reverse its steady decline. Now the Institute of Cetacean Research (ICR) is attempting to improve the situation by advertising whale meat as “a nutritious food that enhances physical strength and reduces fatigue.”
It is estimated that there is around 5,000 tons of unsold whale meat sitting in the ICR’s freezers. And with roughly 75% of last year’s catch going unsold, the odds are strong that the ICR will once again struggle with significant losses after throwing so much money away. While whale meat used to be a common staple in school lunches, today’s younger generations of Japan hardly, if ever, consider eating it. The whaling institute is now aiming to promote the meat as large source of balenine, a substance which is believed to enhance energy and physical health.
As a way of targeting new customers, this new advertising campaign is also said to include selling whale meat to Japan’s Self-Defense Forces, as way of improving the health and strength of servicemen. The ICR’s promotions will also see the distribution of some 7,000 brochures meant to make the food more appealing by including recipes for dishes like whale meat sashimi and whale cooked with Chinese chives. Yum yum!
[via ABC News]