Japanese railway company JR Kyushu is planning to add a Sweets Train service to its Omura Line in Nagasaki in 2015. The Sweets Train service will offer customers with locally made confectionery and products alongside teas and coffees, which they can enjoy while on the train.
While there is no specific route yet for the Sweets Train, JR Kyushu said that it would be available on the Omura Line in Nagasaki and Kyudai Main Line linking the prefectures of Oita and Fukuoka. The Omura Line boasts of the view of the Omura Bay coast while Kyudai Main Line’s scenery shows Mount Yufudake. The service is aimed at female customers and is going to be another addition to the services JR Kyushu offers, including luxury trains and a limited express called A-ressha de Iko (“Take the A-train”), which has a lounge and bar in it. JR Kyushu plans to transform existing train cars with the help of Eiji Mitooka. Mitooka, known for his work in launching the luxury sleeper cruise train Seven Stars in Kyushu, will redesign the train cars. Ticket costs are still being finalized.
Luxury train services are slowly gaining popularity in Japan. JR Kyushu decided to open this kind of service after local governments had been requesting a way to attract more tourists to the area. The company is hoping that it will help boost railroad food service among tourists. “We believe that customers will return to enjoy different views and a variety of sweets on board. I also think that we could use at least one more line for this service,” an official from the company said.
Comments Off on JDP Startup Corner: Pros & Cons of Working with a Partner in Japan