Junior’s is a famous Brooklyn diner with clients that includes a Kuwaiti prince! Known for “The World’s Most Fabulous Cheesecake”, this deli is making its way into Japan. Expect gastronomical delights at Tokyo and Osaka this fall. Incidentally, they started shipping thousands of their signature cheesecakes to Japan in spring!
Tokyo’s Daimaru and Osaka’s Hankyu will play host to 400-square-foot shops, which are getting ready to open doors in October. The Daimaru outlet is styled on the lines of a New York deli and the menu will include corned beef, pastrami and roast beef sandwiches. The Hankyu restaurant will be a bit more elaborate and offer comfort food and a full bakery featuring all of Junior’s desserts.
Alan Rosen, Junior’s third-generation owner said that they plan to continue with their expansions and open more shops if the Japanese take fancy to their food. Junior’s has teamed up with Sakai Foods and their licensing deal includes royalties based on sales. With a population of 127 million people, the prospects look delicious to them! To handle food production and streamline the process, Junior’s will also open an off-site 2,000-square-foot commissary. To set the ball rolling, next month Japanese chefs will visit Brooklyn to train at Junior’s. The cheesecake will be made in the US however the toppings, such as fresh fruit, will be added in Japan.
The training will teach the chefs to smoke and cure meats Junior’s style, since meats can’t be imported. The JDP team is waiting in anticipation to sink our teeth into some corned beef and cheesecake!
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