They may have failed to conquer the U.S. market but K-pop group Girls’ Generation is still as popular as ever in the market that truly matters: Japan. Their newest album in the Japanese market, “Love & Peace,” sold almost 130,000 copies between December 9 and 15, getting the top spot in the Oricon weekly album chart, the domestic version of the international Billboard charts.
The nine-member girl group has been one of South Korea‘s most popular exports since they were formed back in 2007. Their huge success in the Asian market caused their management, SM Entertainment, to try to push them in the American market in 2011 through a heavy marketing and promotion campaign that included major live-television performances. However, they received a lukewarm public response and it was only in 2012 that K-pop got its due in the market, when PSY‘s viral hit “Gangnam Style” became a huge sensation in the U.S. (and let’s face it, everywhere else).
But Girls’ Generation’s popularity in the Japanese market has never really waned. Their total music sales have already reached $4.42 billion according to the International Federation of the Phonographic Industry. What’s even more surprising is that the sales of their CDs and DVDs are increasing, in this era where digital music has driven record industry sales. In 2012, their first album in Japan became certified platinum, becoming one of just five full-length releases to have sold more than one million copies.
The girls are set on a six-city tour of Japan by April next year, including Tokyo, Osaka and Fukuoka. As a sign also of the girls’ die-hard fanbase, they won the Video of the Year award for their music video “I Got a Boy” at the first-ever YouTube Music Awards held last month, beating out the likes of Lady Gaga, Justin Bieber, Miley Cyrus and One Direction.
[ via Wall Street Journal ]
Comments Off on JDP Startup Corner: Pros & Cons of Working with a Partner in Japan