Besides being the land of sushi, manga, and anime, Japan may also be called the land of vending machines. It’s not about the number of vending machines they have but rather the diversity Japanese people offer through vending machines, from foods and drinks to umbrellas and magazines. And just recently, Wacoal has put up its own vending machine. As a lingerie company, what they’re offering are brassieres, so far.
Filled with the brand’s ‘Fun Fun Week’ wireless bras, the Wacoal vending machine stands at its Une Nana Cool shop in Shibuya Parco. However, the brassiere vending machine will only take its lot at the Shibuya novelty shop for a limited time. Revealed on Friday, the vending machine at Une Nana Cool can service interested customers until the last day of August. Beginning September 1st and for the rest of the month, the vending machine will be stationed in Wacoal’s Futako-Tamagawa branch in Tokyo’s Setagaya Ward. “From here on out, it’s very much a dream to put this (vending machine) in a spot where there aren’t any shop staff,” said Wacoal’s Manager in Shibuya.
Like a typical vending machine, a woman (or a man, if he’s interested), only has to choose among the brassieres, each costing 2,940 yen ($30). “The vending machine’s strength is that you can quickly look at the size chart and buy,” the store manager said. This may be convenient for customers who don’t like being tailed by a sales person. Still, some women expressed reservation with Wacoal’s innovation. “Purchasing one without trying it on would be somewhat impossible,” shared one woman. Another described it rather “embarrassing” and “dodgy.” One even thought that an old man bore the idea.