The worldwide burger chain’s Japan office announced on Tuesday that it now has a new president. Replacing Eiko Harada is Canadian Sarah Casanova, who immediately took office. Meanwhile, Harada is to remain as the chairman and president of McDonald’s Holdings Co.
“An important mission for me is to create my successor,” said Harada, who also claimed that his stepping down was part of “reinforcing management.” The former president of McDonald’s Co. Ltd. also expressed his confidence in Casanova, whom he described to have “ample knowledge of the Japanese market and global business experience.” Women taking executive posts in Japan are uncommon, especially for someone who was not born and raised in the country. Casanova was from McDonald’s Canada office.
The change in management is expected to bring good results as sales and profits have gone down the previous year, which resulted from price competition and unsought fast food chain industry. At such time, the Japanese economy was also not at its best. The group’s profits during the first half of the year fell to at least 40 percent from the previous year. The increasing prices of goods as well as increase in sales tax beginning April are only two of the challenges the 48-year old new president now face.
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