While news of Japan’s sales tax hike may have upset many consumers, one fast food chain is making sure you get more from your money’s worth. McDonald’s is now offering up to double portions of their toppings to their customers.
Beginning April 1, customers of the American favorite may now request for extra pickles, onions, mustard and ketchup up to double of its regular serving. The company hopes that such efforts will counter the burden customers will feel due to the tax increase. This is just a few of the changes McDonald’s new head in Japan has put in place to counter profit losses. Canadian Sarah Cassanova is the first non-Japanese national to lead McDonald’s Japan.
Aside from the extra serving for toppings that Cassanova has implemented, she also added new innovations to the Japanese menu, with new breakfast plates and a 100 yen hamburger, or what they call “one-coin” burgers. The changes were not announced in a highly publicized PR campaign, but instead casually mentioned on micro-blogging site Twitter by a McDonald’s employee. Many customers celebrated the change on Twitter, as well and posted their receipts, which indicated additional pickles and onions to the delight of social media. Another fast food chain, Burger King, has followed suit and is also giving out extra servings of their toppings.