Not too long ago we took a look at the Japanese summer dressing tradition of “cool biz” and its purpose to help Japanese workers keep cool while reducing the use of air conditioning to conserve power. In keeping with the summer trend, underwear company Triumph has just revealed a product for women to use that is not only cool biz, but just might be considered ice-cold biz as well. The “Super Cool Bra” has built-in ice packs to help women beat the heat while feeling comfortable.
The cups are designed to look like small fish tanks with gel inside that stays soft even when frozen, and provides a “cooling sensation” against the wearer’s skin. Not only that, but in the middle, between the cups, hangs a small mint leaf, and wind chime. Yes, wind chime. This is to give women an impression of a cooling fragrance and sound to go along with their underwear.
While the unveiling featured models walking around wearing the actual product, it is mostly understood that this was a publicity stunt, especially considering that Triumph has a history of revealing novelty items that never end up for sale on the market. However, the company came up with the idea as a way to promote the need of energy conservation this summer. Last weekend saw Japan’s last nuclear reactor get shut down for inspections, and with no reactors going back online anytime soon, many are expecting electricity shortages this year, even with people trying to conserve.
What do you think, female readers? Would you be willing to give something like this a try if the temperatures were soaring? Let us know if you have any thoughts!