The website www.kumitasu.com, recently launched by Wilmore Co., aims to change the way Japanese consumers shop for their food with its innovative listing of food products that are safe for people who may be allergic to certain ingredients. Created to address the health risks of eating food that contains allergens for consumers, members can indicate their specific allergens and the website will come up with a list of products that do not contain such ingredients which they in turn, can purchase via online stores such as Rakuten Ichiba and Amazon.
Established in 2009 by Mayu Ishikawa, a former IT-company employee now Wilmore President, the Tokyo-based research firm specializing in health information hopes to make a difference with how consumers find food with safe ingredients, specifically those with certain allergies as it had been quite difficult previously because not much options were available and reading product labels one-by-one is quite taxing.
The company also developed Allergy Checker in 2012, a mobile phone application that utilizes the camera to record allergens found in food products by scanning the bar codes, used the information to start the database used to create Kumitasu. The site, which launched last September, now lists up to 25 allergens, including seafood such as shrimp, crab, also egg, milk, peanuts, wheat and “soba” (also known as buckwheat noodles), and plans to increase the number of their current searchable food allergens and eventually add customer feedback and doctors’ advice to its website.
[via Japan Times]
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