Following a recall of whitening products in domestic and overseas markets as well as making a formal apology, Kanebo said Tuesday that more than 15,000 people in Japan have complained of skin discoloration in the form of blotches. The cosmetics company has been tainted with controversies when its lines of whitening products failed to deliver on their intended purpose.
Kanebo Cosmetics Inc. has uniquely developed “Rhododenol,” the synthetic form of 4-(4-hydroxyphenyl)-2-butanol, as an active brightening ingredient in 54 of its products. However, results were nowhere near favorable as 15,192 consumers complaints were filed in Japan alone. “The number may rise somewhat hereafter but the pace is slowing down. We hope there will be no large increase,” a Kanebo spokeswoman said. According to the company, a third of the complaints indicated “serious” signs of discoloration, which included having three blotches on the skin or a single one with at least 5 centimeters in diameter.
Because of the controversy, Kanebo’s parent company Kao lost around 6 percent of its market value. Whitening products sold overseas were also pulled out because of the same complaints from more than 70 people, with 54 of them from Taiwan, the number one overseas market of Kanebo. Other overseas complaints included Hong Kong and Thailand. However, the spokeswoman also noted that no complaint came from mainland China.
[via Channel News Asia]