Panasonic Corp. President Kazuhiro Tsuga announced in Las Vegas on Tuesday that the Japanese technology firm has agreed to a new business alliance with both General Motors Co. and IBM Corp. He was speaking at the 2013 International Consumer Electronics Show (CES), held throughout this week in the U.S. As this was the first time a Panasonic chief spoke at the worldwide electronics show in five years, Tsuga used the opportunity to emphasize the company’s new focus on forming alliances with partners.
The new partnerships will the financially struggling Panasonic developing new information systems with GM that specifically designed for cars, while the Osaka-based electronics company will work with IBM in designing home appliances that take advantage of cloud computing technology. Tsuga added that Panasonic will also be looking more towards serving corporate clients and cooperating with major global enterprises.
The company revealed earlier this week that it planning to take advantage of niche markets where it already has a strong presence. Of those mentioned include the use of Panasonic’s Toughbook laptops that are used in roughly two-thirds of all U.S. police cars. The other market is for in-flight entertainment systems, such as the small video or touch screens put in the headrests of airplane seats.
In terms of its presence at CES, Panasonic is using the event to show off its newest prototype television set: the world’s largest ultra-HD OLED TV. With a 56-inch screen and only half an inch thick, the new set shows off the two hottest technologies in television, an organic light-emitting diode (OLED) screen, and a resolution that is four times higher than today’s high-definition standard.
[via Business Tech]