In this sense, the 2013 version of the Kyoto International Manga & Anime Fair was a veritable success – drawing a record 31,800 visitors from September 6 to 8 at Kyoto’s Miyako Messe International Exhibition Hall. In another sense, it creates a good problem for the organizers of the anime/manga fair only two years into their formal existence – to find a venue big enough to accommodate all the exhibitors and visitors if the event grows any bigger, which it would be sure to do next year.
The convention was initially conceptualized and held last year to promote manga and anime-related businesses from western Japan, and it drew a crowd of over 22,000 last year. While the opening day (Sept. 6) of this year’s fair was restricted to industry professionals, the open days afterwards (Sept. 7 and 8) drew over 15,000 visitors each. The exhibitors and the stage programs also grew this year, with 56 organizations setting up booths at the venue from last year’s 33, and the number of stage events doubling to 24 this year.
This year, the manga & anime fair created a place for companies and organizations to introduce new shows and products ahead of the fall season. Had there been any more visitors, the organizers would have been at a loss of where to put them, as the anime manga convention nearly took up all the space of Miyako Messe this year. As the event is projected to grow next year, the organizers would have to start thinking of a bigger venue to be able to receive more visitors and exhibitors. The problem is that there are only a few facilities in Kyoto that can accommodate such large events. But as they say, the organizers find it a “good” problem to have.
Comments Off on JDP Startup Corner: Pros & Cons of Working with a Partner in Japan