An exclusive Japanese bar, which operates on the premise of being hard to find and difficult to get into, filed a lawsuit against a premier food review website, which unintentionally marketed the establishment and ruined their “marketing strategy.”
To be accommodated in the upscale bar, which was established in 2010 in Osaka, customers have to ring a doorbell and ask a staff to unlock an iron door. The owners believe that the strategy, “was a way to differentiate” the establishment from the others. They also said that, “Our stagecraft as a secret hideaway was designed to appeal to visitor’s imaginations,” adding to the exclusivity it brings to its patrons.
However, the popular food website Tabelog smashed that strategy when it uploaded a customer’s review and photos of the establishment. The bar has called for the removal of the said review, but Tabelog, which has an estimated 53 million users, refused to acquiesce. Tabelog maintains that the review is in no way in violation of the right to freedom of expression. The bar decries the review, insisting that it “took away the elements of surprise and fun, and undermined our operational strategy.” Owners of the establishment are demanding that the website remove the post and pay 3.3 million yen (approx. US$32,300) in damages.
[via News AU]