For the first time since the gaming console was introduced to the world in 1994, the PlayStation may soon be available in China legally. Sony CEO Kazuo Hirai said the company is currently working on bringing the video game business to its neighbor as part of its target to sell 5 million units of the Playstation 4 by March 2014.
There is no timeline yet for when they will be available, but he said the initial steps are being undertaken to create a massive sales network and service partners that will be able to support the sales of the PlayStation in China. There has been a 13-year ban on gaming consoles in the country because they wanted to protect young people from violent games and also distraction from their studies. However, there has been a deluge of violent computer-based multiplayer online games and so the government has relaxed some of the regulations. Some companies in the Shanghai Free Trade zone are given leeway when it comes to manufacturing and selling gaming consoles.
The highly anticipated Playstation 4 will be available in the Japanese market starting February 2014 but the United States and European market will enjoy it three months ahead when it’s released this month. Sony explained that this is for them to be able to provide a stronger game lineup for the Japanese market and for them to tailor the current available games for the domestic market.
[ via Tech in Asia ]
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