Sony Mobile Communications, the cellphone arm of the electronics giant, said that working closely with its parent company after last year’s buyout are a big factor in its development of new products and increase in market share. Steve Walker, Sony Mobile’s chief marketing officer, said in an interview earlier this week in Las Vegas that the company developed a technology that would connect its mobile devices to other Sony products, such as TVs and speakers.
Walker added that Sony is now focusing on mobile devices more than ever. This is after consumers have snubbed their phones in favor of Apple’s iPhones and Samsung’s Android phones, specifically the Galaxy series. This recent effort has helped Tokyo-based Sony push its global market share to at least 5 percent, compared to the 3.5 percent of last year’s first quarter. The company wants Sony to be famous for its smartphones, which has alluded them in the past few years. “We really need to reinvent our whole product portfolio,” Walker pointed.
Due to the release of Sony’s Xperia handsets, its global phone market share started to rebound last year. Bloomberg Industries data states that it had a 4.7 percent share at the end of the third quarter. Sony has previously announced that it sold 8.8 million units in that quarter, which ended in September 30.