Sony Corp. has good news coming in after a very strong presentation at the Electronics Entertainment Expo on Monday last week – the favorable reactions have caused the console makers to raise internal sales projections for its forthcoming PlayStation 4 (PS4) video game console. The Japanese multimedia/multi-platform company will be working hard to translate these positive signs into a sense of momentum for the PS4, and Andrew House, global head of Sony’s PlayStation video game outfit, said the company is shifting its internal projections for the product, but he declined to give out specific numbers for the projections.
Consumers probably have no way of knowing how much those projections have increased, but the surrounding signs all look bright and rosy for Sony. Sony Computer Entertainment America head Jack Tretton mentioned that Gamestop – one of the largest video game retailers in the United States, with a growing number of branches globally – said it wants “every single unit” Sony can manufacture, a statement that was confirmed by a Gamestop representative and is suggestive of a strong initial pre-order demand. The pre-orders started Monday night, and Sony confirmed that it will sell the PlayStation 4 for 399 US dollars. Rival Microsoft Corp. is releasing the Xbox One for 499 US dollars in November, creating a healthy rivalry for these new consoles, but Sony seems to have gotten the better of Microsoft after E3, after announcing that Sony will not restrict the resale or sharing of disc-based games. This elicited loud applause from the large audience gathered, especially after how complaints were growing online about the Xbox One’s DRM system.
There is one problem, though, and House revealed that “Demand may well outstrip supply.” Amazon has already stopped taking pre-orders on the “Launch Edition” of the PS4 hardware, though systems bundled with various games are still available and “guaranteed to be available on the Release Day.” This is definitely the kind of issues Sony would like to be dealing with on releasing a new console, which will then lead to the whole world assuming you have this kind of problem because your product is so darn good. This is all well and good for Sony, and it comes at an important time as well, since the company announced a profit in the fiscal year that ended this March – the first time in five years that they were in the black. Sony is keen to lean on its PlayStation business as a growth driver for the company at a time when its consumer electronics business is in decline.
[via Ars Technica]