Playstation 3 (PS3) owners need not fret, as Japan-based game console manufacturers Sony has moved to rubbish the opinion that it may abandon what is a perfectly viable system in favor of its newest creation, the Playstation 4 (PS4). With the PS4’s release set very near the holiday season of 2013, a lot of people are gearing up for the imminent upgrade, but most would still balk at the 400-US-dollar investment – especially if they have a perfectly usable PS3.
In a recent interview, Sony Japan President Hiroshi Kawano and his counterpart at Sony Worldwide, Shuhei Yoshida, moved quickly to address the issue of PS3 support after the PS4 becomes available. “It’s been seven years since the release of the PS3 and the console continues to sell at a constant pace, plus we have many upcoming titles,” Kawano said. “We have no intention of immediately shifting from the PS3 to the PS4,” he added. It appears that Sony might just have the legroom to be flexible in its strategies for the PS4, especially on the back of a very strong showing at this year’s E3 Expo. Favorable online reactions after Sony’s E3 presentation have generated positive momentum even within Sony’s internal organization that the console makers have now increased internal sales projections for the PS4’s upcoming release.
Sony is working hard to translate these positive signs into financial movement, especially on the back of years of dismal sales. But the initial reaction has been a positive one, and people are now speculating about launch dates and how Sony will be able to fulfill the orders that are piling up in pre-order systems all over the Internet. So far, only Europe and North America have been mentioned with probable launch dates, from semi-official channels. Japan, curiously, has not been mentioned at all, and Japanese gamers will have to wait for an announcement which should hopefully come soon. Pricing in the United Kingdom is painfully higher than in the United States, amounting to about 540 US dollars. As mentioned earlier, U.S.-sold units will be priced at 399 US dollars. If Sony goes for an even exchange rate, the PS4 would probably amount to around 40,000 yen or thereabouts in Japan.
Comments Off on JDP Startup Corner: Pros & Cons of Working with a Partner in Japan