Never mind that rival electronics company Samsung is beating Sony in sales, a different kind of competition has the Japanese firm outranking the South Korean company. Dutch staffing company, Randstad Holding sponsored a global survey to determine the most attractive company to work for and Sony came out second on top.
The survey was conducted on around 200,000 respondents aged 18 to 65 years residing in 23 countries in different regions of the world. It covered many aspects related to the work per company including the working environment, compensation and benefits as well as the management team that is directing the company. German automobile firm BMW was named the top most attractive firm for the year out of 50 companies listed by Randstad. Around 61 percent of the respondents chose to work for BMW for its competitive wages, pleasant environment and strong management. Sony came in second with most of the respondents looking forward to the job experience working for an electronics firm offer. Samsung came in at third.
U.S.–based General Electric took the fourth spot namely because of the training it provides, stability of the job and attractive career opportunities. Softdrink company Coca-Cola came in at fifth, with respondents lauding its healthy finances and very strong management team directing the company. The Randstad Award is the largest employer branding survey globally and has been revealing the top attractive firms all over the world for the past 14 years already.
[via Nikkei Asian Review]