Sony’s has sold around 322,000 units of its next-gen console the PlayStation 4 (PS4) in Japan in just over two days since its Japanese launch. These sales numbers, although not indicative of success in its home market, should be an encouraging sign for the Japanese console makers. Sony’s last console, the PS3, only sold over 88,000 units at the time of its launch, and the PS4 has more than tripled that number already.
The PS4’s launch price in Japan was around 39,980 yen – that price increased to 43,980 yen when bundled with its Eye camera peripheral. Early purchasers – especially those who went to the launch event, received a free copy of “Knack”, a famous platform beat-em-up game also published by Sony. According to information from Sony sources, the company’s initial shipment of PS4 units for Japan was estimated at around 350,000 units. The two-day sales total means that PS4 units in Japan are practically sold out. Considering that February is usually a quiet period for the Japanese gaming market, these launch day sales numbers look like a relatively good sign for Sony.
Historically though, the PS4 still has a ways to go if it wants to beat the all-time launch day sales leader – the epic PS2 launch. The second iteration of the PlayStation was able to generate sales of a whopping 630,552 consoles in just two days back in 2000. Considering that the PS4 was even able to sell half of that number is already a great achievement for Sony. Still, it would be best not to take this as a sign of sure success for the console in Japan. Nintendo’s Wii U sold 308,570 units in its first two days, and we all know how that turned out. Sony still needs to work on its Japan-centric titles, as even with a 3-month delay, there is still a dearth of games that are specifically for the Japanese audience. The Japanese market is quirky in such a way that it is traditionally not very interested in Western-style shooters and action games. More titles that are culturally tailored for the Japanese gaming market would mean better chances for the PS4 in the long run.
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