Representatives from Spotify and Rdio have not made any official statement yet, but if McClure Music is to be believed, the two digital music services will be launching in Japan in the next few months. And the world’s second-largest music market is waiting eagerly.
Just last October, rumors started swirling around that Spotify will be coming to Japan since sources say that representatives were already speaking to the different Japanese music labels. Takayuki Suzuki, GM of digital strategy and sales marketing at Universal Music Japan said that the arrival of these music services will definitely have a positive effect on the local music market especially in the youth segment who are the social media savvy generation.
The Japanese digital music market has been a mobile-music dominated market where ringtones, ringtones, full track downloads are the best-sellers. From January-September 2012, mobile digital content made up 67.6% of the country’s digital music revenue. Digital downloads, split between Internet subscriptions and mobile subscriptions, made up 29.8% of the sales. But the trend is seeing digital downloads moving up by 34% and the imminent entrance of Spotify and Rdio can fuel that even further.
Right now, Sony’s Music Unlimited is the only subscription service available in Japan. Spotify is available in 20 countries and looks like it will expand to countries like Mexico, Poland and Italy because of its job postings on the website. Rdio operates in 17 countries worldwide. If all goes according to rumor, Japan will be the first Asian country where they will expand in.
[ via Billboard.biz ]
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