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Suntory announces new beer specially made to match flavor of Japanese food

Feb 04, 2014 Maan Pamintuan-Lamorena Lifestyle & Travel 1


Suntory announces new beer specially made to match flavor of Japanese food

Japanese whisky group Suntory is brewing something new for those who enjoy drinking beer while having their dinner. The company, which is famous for its malt beers, is releasing a new kind called Wazen, which literally means “Japanese meal”, on April 8.

The Wazen beverage will have an alcohol content of 3.5%, and is brewed in only 100% spring water. Just like the other products Suntory is known for, Wazen is blended using five carefully selected malt varieties. Among the five kinds used are roasted malts and diamond malts, which are said to be the secret ingredient in giving the beer its umami flavor. Umami, a term coined by a Japanese professor and only recognized as a scientific term in 1985, is oftentimes referred to as the “fifth flavor” in Japanese cuisine. There’s sweet, salty, sour and bitter and then there’s umami, a mild, pleasing savory taste, which most say only exists in Japanese cuisine.

Wazen’s flavor is said to intensify the umami taste of Japanese food to make it more delicious and palatable. The drink, which is being marketed as the “beer for Japanese food”, is touted to “add delight to your dining experience.” While waiting for the release in April, people who may want to try the special brew may visit the Suntory website and fill out an online survey, as the company is giving away 11,000 six-packs until the middle of March.

Previous Coverage

  • Suntory of Japan to acquire makers of Jim Beam bourbon
  • Japanese cuisine officially makes it to UNESCO intangible heritage list
  • Coffee beer launched to raise funds for tsunami-hit towns
  • Japanese beer from elephant-digested coffee beans sells out in 1 day

[via Rocket News 24]


  • Alcohol, Beer, Culture, Food, Suntory
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