Japan emerged as the top choice for a holiday trip for wealthy Chinese travelers. In the latest survey conducted by Travelzoo Asia-Pacific, 29% of the website’s Chinese subscribers chose Japan for their next holiday destination for the year 2014.
Travelzoo’s wealthy Chinese subscribers are described as the new generation of travelers as they are educated, classy, sophisticated and most importantly, travel a lot. With an estimated annual household income of $50,000, they visit foreign countries at least 6.5 times in a year, according to the survey. Each travel this 2014 is estimated to cost them $2,800. Chinese travelers visiting Japan are also expected to spend a lot of time shopping and looking for souvenirs to bring home with them, as thrift stores are one of Japan’s main attractions. 33-year old Liu Yu from Beijing recently returned from his third trip to Japan and brought back with him sports equipment such as snow gear and Adidas shoes, which he bought at a 50% discount. Liu’s bill was a whopping $4,958 from his latest trip.
Past year surveys by Travelzoo showed that Chinese travelers preferred to visit Australia in 2012 and 2013. The strained relationship between China and Japan probably affected widely the choice of the travelers during those times. The latest survey, which was conducted before Japanese Prime Minister Shinzo Abe visited the controversial Yauskuni Shrine, showed that wealthy Chinese are not affected by the strain in the bilateral relations between the two nations. Seen as a symbol of Japan’s wartime aggression, visits to the Yasukuni Shrine has drawn a lot of criticisms from China and South Korea and has added to the already strained diplomatic relations of the countries.
[via ETurbo News]