I have always been fascinated with the way products are packaged and sold here in Japan. One of the inherent reasons is that the country imports almost all of the raw materials required hence recycling and recovery of these materials is important so that they become the feedstock for the next process. This explains why refills are popular with the consumers.
Tokyo is playing host to the Tokyo Pack Show and the Japan Packaging Institute hosted a prelude to the show, where media and exhibitors were given a tour of the Aeon supermarket and a Mitsukoshi department store in the high-end Ginza district. Distinct features like easy-to-open, accessible refills and packaging that cater to women were evident.
Another factor that has influenced the kind of packaging design used for products is the demographics. Going by the way people come to shop, on bikes, cars and with their children, there is a strong need for products to be light and easy to handle. Refill packs are very popular and preferred in Japan. Responsible packaging has a significant payback for the manufacturer. With a vending machine for every 23 citizens, packaging has a significant impact in product placement. At the end of it, for most Japanese the perfect packaging translates to the perfect product.
[Via Greener Package]
Comments Off on JDP Startup Corner: Pros & Cons of Working with a Partner in Japan