The Tokyo Game Show, one of the largest video game industry events in the world, was kicked off on Thursday in Chiba Prefecture, Japan. While the four-day video game expo is usually looked forward to for the showcasing of new hardware or upcoming games for consoles by Nintendo or Sony, this year is showcasing a much heavier focus on the smartphone and mobile gaming markets. With an estimated 195,000 game fans expected, and a record of 1,043 titles being shown, the 2012 expo serves as a highlighted example that the sales and interests in console gaming are losing traction.
There will 1,609 booths open for visitors to get hands on time with the latest and greatest games and hardware. While Sony created a decent buzz last week with the announcement that its new HMZ head-mounted visor would be presented, the real showcase has been on games for Apple’s iPhone and Android mobile devices. Gree, one of Japan’s largest mobile gaming networks, has a huge presence at the Tokyo Game Show with the second largest booth. Gree‘s specialty is on social titles that allow players to interact and work together within a game while on the go, as opposed to sitting at home in the living room.
While the sales of game consoles in Japan have declined by 11.4% over the last year, that hasn’t stopped the big companies like Sony and Nintendo from making their presence known. While Nintendo doesn’t participate in the expo directly, they recently took the cover off their new console, the Wii U, to go on sale this fall. This means that developers have plenty of games to show that will be appearing on system in the coming months. And while it isn’t the Playstation 4, Sony announced a redesigned, lighter & smaller Playstation 3 console.
Comments Off on JDP Startup Corner: Pros & Cons of Working with a Partner in Japan