Twenty-one might just be the magical number for the Tokyo 2020 Olympics bid as the committee announced that online e-commerce company Rakuten is the 21st sponsor to sign up to support the campaign. This empowers all the more the high technology and trend-setting capital in their bid to host the Olympic and Paralympic Games.
Tokyo 2020 CEO Masato Mizuno said that Rakuten’s inclusion as the 21st official bid partner is a clear sign that the Japanese business community has a “strong desire to contribute its knowhow, technologies and creativity toward a dynamic Tokyo 2020.” For his part, Rakuten CEO Hiroshi Mikitani said their participation is in keeping with the company’s philosophy of empowering people and society through the Internet and they are hoping that Japan will get the “opportunity to empower the world” if they win the bid to host the Olympics.
The International Olympic Committee gave a good grade for Tokyo’s marketing plan when they gave their evaluation report. The Tokyo 2020 bid team projected a potential revenue of US$932 million for the Games and $US26 million for the Paralympics from domestic sponsors alone. The report cited the fact that the corporate sector is behind the bid and so the projections are considered achievable. Some of the companies that are already official bid partners are Mizuno, All Nippon Airways, Japan Airlines, Yahoo! Japan, Gree and Yomiuri Shimbun.
Despite a mostly positive outlook towards this bid, there are some sectors who feel that Tokyo should not be spending millions of dollars to host these games. They currently have set aside substantial funding amounting to $US4.9 billion in the bank to cover the costs, but some feel that should have gone to more substantial and important things, like the continuous disaster recovery efforts in the Tohoku region. Given also the latest figures of the Gross Domestic Product (GDP), some would not deem it wise for Japan to stretch their available resources to host the games, even though it would indeed bring some sort of revenue to the country. The IOC will be holding the Host City election by September 7 in Argentina.
[ via Sports Feature ]
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